The Horror, the Horror- Getting Published in America?
There are some among us who believe the golden era of American literature began in the twenties and ended with the sixties. Some claim book publishing was more idealistic during the heyday, more broadminded and adventurous; a book was something special, literature was art instead of mass-marketed product; it asked profound questions, delved into the essence of life, and, God forbid, might have contained challenging substance. Imagine a writer the likes of Camus or Kerouac trying to get a manuscript past the legions of literary bureaucrats in today’s market.
Some years ago I cut out and saved a passage in an article in a small magazine, a close-to-the-street sort of publication read mostly by Berkeley malcontents. It went something like this: American Literature is plummeting farther into a dark age, dominated by big-name pulp fiction writers, genre oriented mass production, and an East Coast literary establishment devolved into an incestuous pool of industry insiders and pretty people. It is an enterprise of good ol’ boy (and girl) literati who reveal an unwavering appetite for narcissism, bookish self-masturbation, philosophical pabulum, circular promotion and communal back scratching.
When I read that, as a naïve and budding writer, I didn’t fully comprehend what the woman was railing about, although I instinctively liked her tone; she was rebellious, subversive and finger pointing … it was Berkeley! Beyond that, her words were a prophecy, a revelation of what I would eventually experience for myself. Twenty years later my colorful though delusional dreams of becoming a published novelist had dissolved into a hefty pile of rejection slips.
Betty Davis once said that old age ain’t for sissies, and I say neither is the plight of an unknown working-class writer. Allow me to share what I have learned, what I’ve been through during ten years of courting the attention of America’s publishing world.
In January 1997 I finished my first novel. Nine months later, having completed the rewrite, I considered the possibility of marketing the manuscript, so I bought a writers’ guide to publishers and a couple self-help, how-to-get-your-novel- published books.
The self-help crowd does their best to pump you up into believing you have a realistic chance of achieving the goals they claim are obtainable. And it all sounds exciting and wonderful, and it’s easy to imagine yourself riding one of those legendary scenarios where the puzzle pieces all fall magically into place. However, for the innocent among us, let’s set the record straight: Rocketing ascents into first time publishing deals are almost non- existent, and even when they appear to be true, there’s plenty of industry mythmaking and promotional palaver behind the illusion. People love the Cinderella syndrome, and Madison Avenue knows it.
Sure … once in a great while popular writers spring forth out of nowhere, a bit like when a poor person wins the lottery. Writers such as Hemingway, F. Scott, Capote, or even Erica Jong and Ken Kesey all managed publishing deals at relatively young ages, and eventually achieved various levels of status. Although this is not something any rational person should dream about in any capacity other than fantasy, unless you really have the inside track. Granted, the little Korean woman who worked in the garment industry for minimum wage for thirty years got lucky at age fifty-three when she hit the ninety-seven million dollar New York Lottery. But the odds of that miracle were about one in a billion; and believe me, similar odds applied to people like Hemingway. We’re talking about long-shot phenomena, and it’s important to see the big picture for what it really is.
As a footnote of sorts, keep in mind that American culture loves this idea of rags to riches, mythologizes it, but is it really true or is it often the result of carefully planned propaganda? In any case, let’s return to the bricks and mortar of getting published. First, almost no major publisher, or even small publisher for that matter, will initially look at a complete manuscript. There are some who will accept a synopsis and a few sample chapters, but a large percentage will not agree to anything beyond an introductory query letter. Many other publishers disallow all inquires or proposals whatsoever unless they’re submitted by an established literary agent. And literary agents are a nightmare in their own right, but we’ll get to that later.
Eventually I learned the ropes and idiosyncrasies of the publishing world. I made lists of big-name publishers that seemed a good match for my novel and sent out dozens of queries, synopses, and in some cases sample chapters. Within a month or so, however, a steady flow of form-letter rejections rolled in, and I had the funny feeling that nobody read the submissions. There were no crumpled pages, no smudges or coffee-cup stains, not a single handwritten comment—it was as if they’d shuffled the queries from one envelop to another and sent them back with a thanks but no thanks form rejection. Following a zero success rate on my preliminary assault, I decided to retool my efforts.
“Got to think smaller,” I said, and began making lists of light to middleweight publishers. Such companies seemed more open to unestablished writers, and I figured I’d eventually work my way up the ladder. Amazingly, after sending inquiries to twenty small publishers, one assistant editor wrote back and enthusiastically invited me to submit my completed work. I was, of course, elated and put the manuscript in the mail the next day. Ten days later I received a bubbling reply from the associate editor, accompanied by an impressive publishing contract (six pages worth).
“Holy cow! They want to publish my novel!” I cried, and danced around my living room.
But hang on, before you get as excited as I was, let’s cut to the chase—this was my first lesson in vanity publishing, or what the con artists have renamed “subsidy publishing,” a deal wherein you, the writer, and they, the publisher, [supposedly] share the cost of the undertaking.
What it really means is that they’re going to extract enough money out of you, under a cleverly written piece of legalese, to pay all the publishing expenses with a tidy profit leftover for themselves, under the guise of spitting the cost of the venture 50/50. Most of the one thousand (or whatever number it happens to be) paperbacks you contract for print will either end up in your garage or the publisher’s dumpsite within a year or two. Guaranteed. Because the bottom line is simple: without serious promotion nothing sells in the literary marketplace.
Fortunately I saw through the fraud and declined the offer, but the experience left a nasty taste in my mouth. It was becoming clear that much like the automotive repair industry, sleazy sharks and weasels inhabited the publishing world. Nonetheless, I managed to sublimate my frustrations into writing a second novel, and a couple years later I was determined to go after the publishing world again. This time I would change my strategy and get a literary agent.
Suffice to say, this endeavor turned out as discouraging and rejection filled as my early attempts to find a publisher, and it didn’t take long to realize that unestablished writers had very little chance of impressing major-league literary agents. After months of sending queries I became so frustrated by form rejections, I started calling agents on the telephone. Which was no easy trick, because there’s usually a hostile secretary guarding the toll bridge to the yellow brick road; nonetheless, through persistence and y talking to a host of agents, here’s a generalized version of the message they gave me: “Mr. McFetridge, in all honesty, I find the majority of my clients through referrals … and what I mean is this, someone who knows me has say how great your novel is, otherwise I’ll never read it. And I almost never bother reading queries.”
I guess we could ask: Why bother with the pretense of open submissions to begin with?
The real message is clear. The average big agent pulls new clients out of the insiders’ pool, and the pool is not frequented by the hoi polloi.
Yeah, right … the woman who wrote the Harry Potter books was on welfare, then all of a sudden she’s a star and a billionaire, and her agent tells a charming little tale about how at the end of a long day he’s throwing a pile of submissions in the trash but somehow hers catches his eye and he reads it and a star is born! Like the little Korean woman who won the zillion-dollar lottery, or like Elvis driving a truck before Colonel Parker discovered him. Sure, it happens, but the chances are beyond astronomical.
In any case, moving forward in time, and after considerable effort, I eventually signed deals with three different literary agents. This may sound like a lofty step forward, quite an heady accomplishment for a crybaby such as myself, but trust me, it was yet another plunging sojourn into disillusionment.
The first deal was with an agent in San Diego. He sent a gold- embossed representation contract and assured me that I had a great novel, and he was going to work very hard to get me a publishing deal; however, he needed 250 dollars for office expenses. I was suspicious and investigated the request, and I discovered it wasn’t uncommon for agents to charge office fees. So I figured this fellow was on the level, signed the contract, and sent him a check. That was the last I heard from my so-called literary agent.
Six months later I finally cornered him on the telephone. “Not to worry,” he said. “We’re sending out five manuscripts a week.”
I believed him, mostly because I couldn’t imagine anybody being low enough to lie in such a boldface fashion, but then another three or four months went by and I still hadn’t heard anything, so I phoned and asked what was going on. “Oh, we’re getting good responses, I expect a deal within a few weeks,” he said, with a truly genuine inflection.
Allow me to condense: At the end of the one-year contract I hadn’t heard anything more from my agent, and so I hounded him for days via telephone until he finally took my call. “What the hell happened to those deals you said you were going to get me?” I demanded.
“I can’t believe it, really bad luck—they all fell through,” he said, with a sincerity indicating he actually believed his lie was credible. We needed to convert my novel into a screenplay, he said, and if I could come up with 20K, we could go into movie production, or some equally ludicrous line of BS.
A dreamer I may be but an idiot I am not, so I told this con artist if he didn’t account for how he allegedly spent my 250 bucks, I’d take him to small-claims court. After I bird-dogged him relentlessly for a week, he finally returned the money.
My next agent, a woman in Chicago, was honest and well meaning, but she had no literary wherewithal or contacts, and this became painfully obvious after reading several rejections she’d received. She had no more influence among publishers than I did. The rejections were unsigned form letters, and in one particular case she had mistakenly submitted my novel to a publisher who specialized solely in historical fiction, which had nothing to do with my book.
A nice lady but totally out of the loop!
My third and last agent was a husband and wife team down in Georgia, and they seemed to have a fairly solid record. I had previously sent them several queries without success, but then after I tried a new approach, they agreed to represent my second novel. For two hundred dollars in copying and postage fees, they’d happily send my manuscript to ten big publishers.
Unfortunately, much like my first outing, six months went by and I didn’t hear squat diddly from my agents. When I phoned, the wife seemed uneasy and evasive and I couldn’t get straight answers from her about what had become of the ten submissions, thus I started calling the list of publishers they had allegedly contacted. Of the ten, only three had any record of receiving a manuscript from my agents. I think you can imagine the rest of this story.
Bottom line, for all you wannabe writers, there are different varieties of agents out there, some are real, some fake, honest and dishonest, lame versus experienced, and some who actually have clout and connections and those who don’t know up from down. Be advised, and don’t confuse one type with the other. After these dismal experiences, I returned to self-representation. One afternoon I was talking with Cheryl Weinstein, Associate Editor (at the time) with Simon & Schuster. Over the previous month, I had received a string of rejections from an assortment of East Coast book publishers, and Ms Weinstein was the only editor who’d bothered to return a personal rejection. The letter included my name, the title of my novel, and a handwritten signature. I telephoned Ms Weinstein to hopefully get feedback on why she’d passed on my query, and to make personal contact, but she didn’t remember my name, the title of my novel, or anything else. “I process hundreds of queries a week,” she said, offhandedly.
I explained my publishing frustrations, and she was kind enough to listen, but I could tell her mind was elsewhere and she said (paraphrased): You have to get an agent, Mr. McFetridge. All queries and manuscripts sent sans agent go into a slush pile, and sometimes at the end of the day they get swept aside. Do you understand what I’m saying?
Apparently Simon & Schuster sent personal, polite rejections, unlike their peers, but their policies were the same. If you’re not hooked up in some form or fashion, you’re invisible.
Having failed on all fronts, the next move in my publishing quest was to try literary magazines, the theory being that if I could place a novel excerpt or a short story the big guys might take me more seriously. Unfortunately, well-known literary magazines are just about as impossible to break into as book publishers.
Here’s a scenario:
Imagine you’ve sent your best short story to one of America’s most prestigious literary magazines, and you’re full of hope and dreams because you’ve gotten pumped up by “how to” books on being a successful short-story writer. Regrettably, up to a thousand other writers have also submitted short stories that month, and some of them are connected. The connected writers sidestep the slush pile and their stories won’t undergo the gauntlet of interns or undergrad readers, a gaggle of well- meaning and dedicated youngsters who, unfortunately, often times wouldn’t know the difference between great literature and their favorite sitcom.
Only a handful of authors will make it to the final round—most of whom will be connected, name writers—although in order to maintain their delusions of literary egalitarianism the big lit- mags will occasionally publish a token unknown writer, but it is by far the exception and certainly not the rule. From the weighty slush pile, they’ll pluck a couple manuscripts and give them a free spin on the literary roulette wheel. But remember, if you’re a nobody with a head full of dreams, your chances of getting a break anywhere on the literary food chain are about the same as the little Korean woman who won the lottery.
In other words, if you’re unconnected your chances of breaking in are truly astronomical. The quality of your work matters, of course, but it is not the deciding factor. When large sums of money, or prestige and fame are involved, don’t be so naïve as to believe that playing fields remain level. People in powerful and influential positions make sure the fix is in, or at least they make certain that the playing field has a good tilt on it. Like when G. W. won the election back in 2000. Voting machine problems in the state his brother was governor, and then a rightwing supreme court sealed the fix? I mean, come on, as Salinger would have said, “Jesus H. Christ!”
Economic and sociological stratification is not an accident. If you look deeply enough, most the privileged and pretty people in our culture are interconnected or bound together in some form or fashion. It’s like one big club, and either you’re in or you’re out, but most likely you’re out, because there’s only so much room at the top; and do you really think that in matters of privilege, position, and the good life, anything is left up to chance? Think about it.
What has literature become in our great nation? Does it have anything to do with real people and the elemental culture of this country, does it have anything to do with the heart and soul of America? Or is the world being manufactured and galvanized by the needs and wants of the few, being made over and stamped in the corporate imaging of America?
I read a bumper sticker last week. It said: I love my country, but I fear my government. That hit me. Because that’s how I feel, too, and it’s also how I feel about literature. I love literature and art, I love Van Gogh and Jack Kerouac, Rimbaud, Woody Guthrie, and even Hemingway, but I fear the literary establishment and the fact that it seems to mirror the same illness whose tentacles are strangling our government and civilization. And to top it all off we get Britney Spears on the cover of Atlantic Monthly? Are we really this bankrupt?
It was once said by a great philosopher that a people get the government they deserve. In a parallel sense, maybe a culture gets the literature it deserves—and this being the case, then the only remedy to the current state of literary affairs is that revolution must begin in the grass roots. If pabulum and mediocrity is what the world wants, so be it, but what if at the deepest level it’s a conspiracy of mediocrity? What if the Emperor has no clothes? Who among us will step forward and disbelieve the lies and act accordingly?
If someone as mediocre as good ol’ G.W. can be president, then I see no reason why I shouldn’t be on the top of the bestseller list— because apparently, if not obviously, the ultimate ranking position in our great country has little to do with genuine ability. And if of the thousands of books that are published each year, only a small percentage ever sell, it seems to me that one of my novels could easily qualify to be one of the non-sellers!
I wonder what was it like to be an aspiring writer during Caligula’s rule?
Power to the people, I say … although forgive me for being trite.